WellbutrinXL rebranding

We created a new brand system for this well known product, consisting of collaterals and a website for HCPs that includes a tab for patients

Product Quick Reference Guide (QRG)

As part of the rebranding, we created a quick reference guide, this helps maintain consistency between projects.

With the help of this QRG, multiple designers can be working on a variety of projects, ensuring the look and feel will be consistent.

The color palette was one of the first elements created, we collaborated with an illustrator, who created the brand image incorporating the colors throughout the illustration.

Product site design

The result of this branding effort, is a series of collateral pieces, and a website that share the bold, energetic visuals, and help communicate the brand position "When experience matters"

Here we have samples of the new website. The full site can be visited using the link below.