What started as a marketing and branding project, grew into a one of the most extensive branding programs I have ever worked on.
After a market research with the participation of HCPs and neurologist, we concluded that the use of the paper dolls was the most efficient to communicate how this product works in a great way, for those patient who are not getting the results needed from other products.
At the same research, we came up with the color palette, this was then applied to all collateral pieces and this brought us 2 websites, the client was so exited about the look and feel of the campaign, that decided to award the two projects to us.
The new brand was rolled out to a series of collaterals, we can see here some of them.
This piece helps the HCP revisit, at their own pace, the information the sales rep share shared on their visit
This is one of the most important tools the sales team uses to explain the properties of the product.
The patient brochure, helps to communicate to the potential patient, the benefits of the product, on a more relaxed and less technical language that the one used on the HCP pieces.
Working together with the copy writer and the creative director, we stablished the information architecture that then was used to produce the wireframes.
A robust, bold and engaging HCP website is the results of the long process consisting of, market research, content strategy and information architecture, coupe of rounds of wireframes reviews, web design, prototyping and finally working with the development teamwww.migranal.com/hcp
WIth a forces on streamlining the content to help the patients understand the properties of the product, a patient site was created.
We followed the same process as on the HCP site, except for the market research.